Hi! I’m Gretchen.

I combine the curiosity of a journalist with a creative strategist's mindset.

I've always been drawn to a good story. Whether it's breaking news, a clever campaign, or the kind of content that makes someone stop scrolling. What began as a love for writing turned into something much bigger: telling stories that help people connect, understand, and take action. Whether through journalism, branded content, or digital campaigns, I'm drawn to work that sparks curiosity and creates meaningful conversations.

Originally from Santo Domingo, Dominican Republic, I bring a multicultural perspective to everything I create. My background in journalism taught me to ask the right questions, uncover meaningful stories, and communicate with clarity. Today, I use those same skills to create content, campaigns, and digital experiences that resonate with diverse audiences across English and Spanish. I bring curiosity, creativity, and a touch of wit to every project, whether I'm reporting a story, writing copy, producing multimedia, or developing a creative strategy.