THE CONTENT STRATEGIST

I build strategies for brands that want to reach Latino and diverse audiences for real.

Bilingual campaign development, data-driven storytelling and multicultural marketing in English and Spanish.

Gretchen Lembcke Peña 5/28/19 Gretchen Lembcke Peña 5/28/19

Candela Beauty: Mock Brand Campaign

A fictional Caribbean-inspired makeup brand built from scratch. Positioning, bilingual voice, and a city-by-city launch campaign across six markets.

Gretchen Lembcke Peña 5/28/19 Gretchen Lembcke Peña 5/28/19

Turn the Tide Mock Campaign

Conceptualized and executed 'Turn the Tide,' a fully integrated mock campaign for Tide (P&G) including strategy, copywriting, social content and campaign website.

Gretchen Lembcke Peña 5/27/19 Gretchen Lembcke Peña 5/27/19

The Bad Bunny Effect: What the Super Bowl Taught Us About Latino Audience Engagement

Data-driven analysis of Spanish-language Super Bowl viewership across 7 years, brand activation case studies from Adidas, Zara, Apple Music and Duolingo and offering recommendations for multicultural recommendations.